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The case
for Memoria Chilena

Campaign Video
by Memoria Chilena

The Shorty Interview
with Memoria Chilena

What's your best tweet?
'Did you know we have more than 2000 ebooks to download? Check them out here...' (in spanish). 1968 clicks to our web site thanks that tweet.
What are six things you could never do without?
spread our job/talk to users/build collective memory/share other digital iniciatives/know what people want/bring past to the present
How do you use Twitter in your professional life?
Twitter is vital to us. Our job has no sense if we don't share and disseminate all that we have in @BN_Chile.
What's your favorite Twitter app?
Apps like Tweetstats and Hootsuite help us to manage our twitter account better.
Twitter or Facebook?
Twitter! It's faster, simpler and allows us disseminate contents from our web site every 30 minutes or less!
What was the funniest trend you've seen?
#WhenJustinSmileBeliebersSmile (we just dont get why was trend in Chile!)
What feature should Twitter add?
We'd love search our past tweets at any time, through categories like date or subject, and don't have to wait for the answer.
Who do you wish had a Twitter feed but doesn't?
We'd love each local library and each local museums had twitter feed.
What are some words or phrases you refuse to shorten for brevity?
Is there someone you want to follow you who doesn't already? If so, who?
We'd love get a follow back from another national librarys and museums, like @BNE_biblioteca and @britishlibrary.
Have you ever unfollowed someone? Who and why?
Yes, we have! People who have said something racist, discriminative or just insulting to other people.
Why should we vote for you?
Cause we disseminate Chile’s memory and cultural heritage in a fun, simple way (that is what our users and followers say!).
Terms you wish would start trending on Twitter right now?
Local and global #heritage, and how public librarys are looking to the future.
What's the most interesting connection you've made through Twitter?
People who writes from Telaviv, El Cairo or even from Japan asking for contents related with Chile's cultural heritage.
Hashtag you created that you wish everyone used?
#digitalizaresdemocratizar and #sincomunidadnohaymemoria (#theresnomemorywihoutcommunity)
How do you make your tweets unique?
We always are rescueing facts, books, images or any memory related to the cultural heritage of our country (Chile). And people love that.
What inspires you to tweet?
"Digitize = democratize" and "There's no memory without community" are 2 of our most importants statements!
Ever get called out for tweeting too much?
On the contrary, our followers are always asking for more!
140 characters of advice for a new user?
Read, share, be colaborative and responsible with the information you are delivering.
How long can you go without a tweet?
What question are we not asking here that we should?
What have been the coolest message(s) from a(your) follower(s) about you?
How do you imagine Twitter changing?
We'd love twitter could build an enormous digital library with all the toughts, ideas and knowledge that comes and go all the time.
Who do you admire most for his or her use of Twitter?
Accounts from public librarys around the world, like @BritishLibrary and @BNE_biblioteca (Spain). They get closer librarys to people.
Who is the funniest person on Twitter that you follow?
Our friends from Chile's National Museum of Natural History (@MNHN_cl) make science fun. They rock.
What is one of the biggest misconceptions of Twitter?
"Twitter is a waste of time". Used well, Twitter is a powerful tool and an infinite source of knowledge and ideas.
Why should people follow you?
Because we present cultural contents belonging to Chile's cultural heritage in a fun, simple way.
Can you name some one-of-a-kind Twitter accounts that you follow?
How do you decide what to tweet?
We always look for anniversaries of major events, but also we pay attention to what people is talking about.
How do you use social media to motivate yourself or others to live a healthier life?
We encourage followers to read more and buy less!
How has social media helped bring your family closer together and #keepgoodgoing?
We and @BN_Chile (the closest to a mum to us) are closer now more than never thanks to social media.
Why'd you start tweeting?
We wanted to get in touch with our users and tell the world what we are doing since 2003!
Has Twitter changed your life? If yes, how?
Thanks to twitter we have increased a lot the number of people who use our web site. The communication with them is faster now too.
What do you wish people would do more of on Twitter?
Share knowledge but also particular memories!
How will the world change in the next year?
It's gonna be the year of digital content revolution (we hope!)
What are some big Twitter faux pas?
When has tried to be a like Facebook... and should be very different!
What will the world be like 10 years from now?
We think it will be more democratic, open and connected.

The full Shorty Interview with Memoria Chilena →

Most recent nominations
for Memoria Chilena

Paola Valencia
Paola Valencia @pao_valencia
I endorse @MemoriaChilena in the Shorty category #education because...we love to read!!!
cocoson @cocoson
I endorse @MemoriaChilena in the Shorty category #education because... // vamos voten tambien !
Jorge Joo
Jorge Joo @jjoonagata
I endorse @memoriachilena in the Shorty category #education because is the best site about chilean cultural heritage
Jaime Rojas
Jaime Rojas @Jairosepu
I endorse @MemoriaChilena in the Shorty category #education because... aporta a la democratización del conocimiento.
Karina Maureira C.
Karina Maureira C. @karina_vedder
I endorse @MemoriaChilena in the Shorty category #education because... they deserve it, great job with digital books
Alejandra @Shia_Mido
I endorse @MemoriaChilena in the Shorty category #education because... it is the best digital library
Leila Nash
Leila Nash @Leila_Nash
I endorse @MemoriaChilena in the Shorty category #education because disclose our heritage in an entertaining way
Benjamín Castro
Benjamín Castro @orejadezorro
I endorse @MemoriaChilena in the Shorty category #education because realizan un invaluable aporte a la cultura
Ballet Antumapu
Ballet Antumapu @BalletAntumapu
@MemoriaChilena es finalista en los Shorty categoria #education Votemos para que obtenga el 1° lugar.
Rebeca Peña R.
Rebeca Peña R. @minibeca
Voto x @MemoriaChilena in the Shorty category #education because es la mejor fuente sobre nuestra cultura e historia
Daniela Riveros A.
Daniela Riveros A. @laDRAmimente
el "oscar" de internet, nominados por Chile: @MemoriaChilena (education) @MNHN_cl (museum) #FF y voten!
Belmarius @Belmarius
I endorse @MemoriaChilena in the Shorty category #education because... la lleva
Vale Urzúa ♡
Vale Urzúa ♡ @ItsMeVale
I endorse @MemoriaChilena in the Shorty category #education because... es gran ayuda para saber de historia de Chile
Marisel Valentina
Marisel Valentina @CAIchile
@MemoriaChilena ¡¡¡ Felicitaciones por el 4to. lugar en Shorty Awards !!! hay que hacer alguna fiesta ¿no creen? :)) #chile #educación #CAI
Mariano León
Mariano León @mmleonuc
I endorse @MemoriaChilena in the Shorty category #education because... They are
Paci S.
Paci S. @Paaci
I nominate @MemoriaChilena for a Shorty Award in #education because I learn a lot from it.
Ardilla Menchevique
Ardilla Menchevique @marielardilla
I nominate @MemoriaChilena for a Shorty Award in #education because...pone a los ciudadanos como sujetos históricos
Gloria Coney
Gloria Coney @gloconey
I nominate @MemoriaChilena for a Shorty Award in #education por su excelente aporte de Historia y Cultura.
Freddy Sánchez Ib.
Freddy Sánchez Ib. @FreddySanchez
I nominate @MemoriaChilena for a Shorty Award in #education because recupera patrimonio material e inmaterial chileno
[i] @unanenacomun
I nominate @MemoriaChilena for a Shorty Award in #education because it really educates for everyone!
ledezma_x @ledezma_x
I nominate @MemoriaChilena for a Shorty Award in #education because poseen documentos históricos digitalizados.
Cristián Bravo R.
Cristián Bravo R. @C_Bravo_R
Yo nomino a @MemoriaChilena a un Shorty Award en #education porque transmiten cultura nacional en 140 caracteres.
Yuyito @yuyitoz
I nominate @MemoriaChilena for a Shorty Award in #education because... un país sin memoria y pasado es un país sin fu
Joaquin Santibañez
Joaquin Santibañez @joacosantibanez
I nominate @MemoriaChilena for a Shorty Award in #education because improved access to culture across the country.
Sebastián Andrés.
Sebastián Andrés. @Sebosssss
I nominate @MemoriaChilena for a Shorty Award in #education because it's a really good source of chilean history info