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The case
for Delta State

Campaign Video
by Delta State

The Shorty Interview
with Delta State

What's your best tweet?
Any tweet when we announce Snow Days of course. Most recent received 86 RTs.
What are six things you could never do without?
Twitter, Water, Air, The Fighting Okra, Twitter, Water, Air
How do you use Twitter in your professional life?
To follow area/subject specific peers & groups & to offer support when needed.
What's your favorite Twitter app?
Twitter or Facebook?
Twitter. If our students need an answer, they will definitely tweet the question & we love every bit of it. They know that we're here.
What was the funniest trend you've seen?
How in love the world is with our unofficial mascot, The Fighting Okra. The Okra has been on The Food Network & in Playbook magazine.
What feature should Twitter add?
Who do you wish had a Twitter feed but doesn't?
The Fighting Okra himself.
What are some words or phrases you refuse to shorten for brevity?
Delta State University. If shortened too much we get confused with DSU, Nigeria.
Is there someone you want to follow you who doesn't already? If so, who?
Have you ever unfollowed someone? Who and why?
Yes. Account became spammy.
Why should we vote for you?
Our primary focus is being a resource to our students, then engaging & then marketing. They are why we're here.
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Sports writers from across the globe all writing about the Fighting Okra.
Hashtag you created that you wish everyone used?
How do you make your tweets unique?
By not sounding scripted & robotic.
What inspires you to tweet?
Knowing that our students are going to respond & actually like engaging with the University.
Ever get called out for tweeting too much?
140 characters of advice for a new user?
Don't try to be everywhere & everything. Build a relationship with your audience & find the social outlet(s) that fits the need.
How long can you go without a tweet?
Maybe 2 hours with no @replies needed, but that's a stretch. We're pretty active at all times even after midnight.
What question are we not asking here that we should?
Do students at Delta State rely on & have great expectations of the University Twitter account?
How do you imagine Twitter changing?
Actually not a lot. Maybe a feature here or there but nothing too far from it's initial purpose of micro blogging.
Who do you admire most for his or her use of Twitter?
Our sister higher ed institutions. It's cool to watch how each university utilizes Twitter in different ways & adjust to their campus needs.
Who is the funniest person on Twitter that you follow?
What is one of the biggest misconceptions of Twitter?
That it's all about a single person brushing their teeth, checking the mail, etc.
Why should people follow you?
We're a resource. We're consistent. We listen. We respond.
Can you name some one-of-a-kind Twitter accounts that you follow?
@BlizzardSCSU - Blizzard T. Husky. He and the Fighting Okra are buds.
How do you decide what to tweet?
What's happening in the moment & the time of the semester when students have the most questions: exam time, graduation, emergencies, etc.
How do you use social media to motivate yourself or others to live a healthier life?
By promoting our BlueCross Blue Shield Healthy Campus Initiative/Partnership with our College of Education.
How has social media helped bring your family closer together and #keepgoodgoing?
It's given a huge entity a single voice and people respond to that. They know someone's listening.
Why'd you start tweeting?
I'm a geek. It was a new thing in the social world & I dove in head first shortly finding out how relevant the tool could be to our campus.
Has Twitter changed your life? If yes, how?
Most definitely. I've made connections that I would not have normally been able to make had it not been for Twitter.
What do you wish people would do more of on Twitter?
Tell their friends about Delta State of course.
How will the world change in the next year?
The pace of information exchange will only get faster as so will the demand for information. Get ready.
What are some big Twitter faux pas?
Tweeting under the wrong account.
What will the world be like 10 years from now?
One big blur of information with ridiculous internet speeds.

The full Shorty Interview with Delta State →

Most recent nominations
for Delta State

Darla Ann
Darla Ann @bigasssweettea
I nominate @deltastate for a Shorty Award in #bncollege because OKRA.
εїз Laeitta εїз
εїз Laeitta εїз @CanUDiggIt22
I nominate @deltastate for a Shorty Award in #bncollege because DSU social network communication is always updated & keeps me informed #
Elizabeth Ogle
Elizabeth Ogle @lizdawiz6572
I nominate @deltastate for a Shorty Award in #bncollege because our Barnes and Noble has the #beststaffever!!!
Paul Bubba Mancini
Paul Bubba Mancini @pmancini21
I nominate @deltastate for a Shorty Award in #bncollege because we by far have the best Office of Communications & Marketing anywhere!
Emily Hearn
Emily Hearn @Ehmuhleigh
I nominate @deltastate for a Shorty Award in #bncollege because we have the best social media guru in the country!
Kimberly M. Cooley
Kimberly M. Cooley @kmcooley
I nominate @deltastate for a Shorty Award in #bncollege because I'm afraid not to. #feartheokra
Jordan Thomas
Jordan Thomas @jordanethomas
I nominate @deltastate for a Shorty Award in #bncollege because our social media keeps us informed on everything on campus.
Kirkham Povall
Kirkham Povall @kirkhamw
I nominate @deltastate for a Shorty Award in #bncollege because they keep me updated on the Okra's movements. #feartheokra
Cody Shayne Shumaker
Cody Shayne Shumaker @CodySShumaker
I nominate @deltastate for a Shorty Award in #bncollege because I always know what is going on through FB and twitter. Great job Okra!
Tee @sweetened_tee
I nominate @deltastate for a Shorty Award in #bncollege because every time I had a question, they immediately replied with an answer. Thanks
YourSecret @Yo_Love_Dr
I nominate @deltastate for a Shorty Award in #bncollege because DSU is awesome!
Emily Mokry
Emily Mokry @emilymokry
I nominate @deltastate for a Shorty Award in #green because they have a smoke free campus and recycling programs.
Emily Mokry
Emily Mokry @emilymokry
@deltastate is 12th in the rankings right now. Help us get to #1! You know you want everyone to #feartheokra
Emily Mokry
Emily Mokry @emilymokry
I nominate @deltastate for a Shorty Award in #bncollege because they are the first place I go if I have a question and response is superfast
D. Devonn Tipton III
D. Devonn Tipton III @devonntipton
I nominate @deltastate for a Shorty Award in #bncollege because...DSU cares!
Caitlyn Thompson
Caitlyn Thompson @c8thompson
I nominate @deltastate for a Shorty Award in #bncollege because...I #feartheokra
Ryan Whittington
Ryan Whittington @rmwhitti
I nominate @deltastate for a Shorty Award in #BNCollege because they have the best mascot in college athletics #fightingokra
Blake McCollough
Blake McCollough @blakemccollough
I nominate @deltastate for a Shorty Award in #bncollege because they always reply/retweet
Jeanna Wilkes
Jeanna Wilkes @JDW223
I nominate @deltastate for a Shorty Award in #bncollege because we may be small but we are loud and proud. #FEARtheOKRA
Elizabeth Fike
Elizabeth Fike @elizabethfike
I nominate @deltastate for a Shorty Award in #bncollege because... they fear the okra
Barnes&Noble College
Barnes&Noble College @BNcollege
@deltastate @linfieldcollege @nkuedu Nominate your school to win the #BNCollege Shorty Award for Most Social College!