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The case
for Santa J. Ono

The Shorty Interview
with Santa J. Ono

What's your best tweet?
After our basketball team beat our crosstown rival I tweeted a one word hashtag: "#hottestcollgeinthecity". http://bit.ly/YbvH...
What are six things you could never do without?
Food, water, family, friends, the University of Cincinnati and God.
How do you use Twitter in your professional life?
To learn about how satisfied the faculty, staff, and students are at @UofCincy.
What's your favorite Twitter app?
Twitter for iPhone! My battery never seems to last long enough! Hootsuite is a close second.
Twitter or Facebook?
What was the funniest trend you've seen?
I think it's cute that the students at Lakota East HS are obsessed with Ellen DeGeneres participating in their lip dub. #WeWantEllen
What feature should Twitter add?
I think they should give better analytics. Especially on links.
Who do you wish had a Twitter feed but doesn't?
What are some words or phrases you refuse to shorten for brevity?
Bearcats and #HottestCollegeinAmerica. Might be a long hashtag but it packs a real punch.
Is there someone you want to follow you who doesn't already? If so, who?
Steely Dan. Thanks for reminding me.
Have you ever unfollowed someone? Who and why?
Yes. When someone is being rude for no reason.
Why should we vote for you?
If you feel my approach to connecting with the members of the @UofCincy community is unique or trendsetting among university presidents.
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
Johnny Bench (@Johnny_Bench5) of the Cincinnati @Reds. The best catcher EVER.
Hashtag you created that you wish everyone used?
#HottestCollegeinAmerica. We've jumped 17 spots in @USNews & World Report's ranking is the last 2 years. Hard to disagree, right?
How do you make your tweets unique?
I simply speak from the heart.
What inspires you to tweet?
To tell the world how awesome University of Cincinnati is and to connect with the @UofCincy community.
Ever get called out for tweeting too much?
Wait, I'm not the only one? I once overheard a student tell another student they unfollowed me because I tweeted too much. lol
140 characters of advice for a new user?
Be yourself and listen/respond to those who tweet to you. But most of all just have fun!
How long can you go without a tweet?
What question are we not asking here that we should?
Who follows you that you're most proud of?
How do you imagine Twitter changing?
I think they will eventually try to get rid of all the spam accounts. More people will begin to realize how cool it really is.
Who do you admire most for his or her use of Twitter?
Dhani Jones (@DhaniJones)
Who is the funniest person on Twitter that you follow?
Ben Kassoy (@bkassoy)
What is one of the biggest misconceptions of Twitter?
That it is difficult and takes too much time. With an iPhone it's a piece of cake.
Why should people follow you?
Because they find me informative and hopefully entertaining.
Can you name some one-of-a-kind Twitter accounts that you follow?
How do you decide what to tweet?
I tweet about news that I am passionate about such as #sports, #technology, #socialmedia and all things @UofCincy #Bearcats.
How do you use social media to motivate yourself or others to live a healthier life?
I try and tweet about a balanced life and the importance of community.
How has social media helped bring your family closer together and #keepgoodgoing?
It's been huge! The #Bearcat family of over 300k across the world can now engage with the university and me like never before. I love it!
Why'd you start tweeting?
I think it was around October of 2010.
Has Twitter changed your life? If yes, how?
Absolutely! I've been able to connect with so many people. Great to connect at night after a long day at the office.
What do you wish people would do more of on Twitter?
Encourage others and work together for humanity.
How will the world change in the next year?
Hopefully the #Bearcats will win a national championship... Fingers crossed.
What are some big Twitter faux pas?
Saying the #Bearcats were 19-7 when they were really 19-6. Boy did I ever catch grief on that one.
What will the world be like 10 years from now?
Good question. I think technology will play a huge roll. I love the "A day made of glass 2" video by @Corning. Watch it: http://bit.ly/UkhQ...

The full Shorty Interview with Santa J. Ono →

Most recent nominations
for Santa J. Ono

David
David @sabastooge
I nominate @PrezOno for a Shorty Award in #education because he turned UC into a great hashtag #hottestcollegeinamerica
Rebecca Kelley
Rebecca Kelley @RebeccaKelley4
I nominate @PrezOno for a Shorty Award in #education since he responds to students on Facebook, Twitter, & in person!
Toledo News Network
Toledo News Network @NewsToledoOH
UC's @PrezOno nominated for Shorty Award: Chances are if you're a Cincinnati Bearcats fan - You've he... #anchorage
Kala East
Kala East @KalaEast
I nominate @PrezOno for a Shorty Award in #education because he is a great representation of @UofCincy
Zack Schreiber
Zack Schreiber @zackschreiber
I nominate @PrezOno for a Shorty Award in #education because...he brings some personality that the office has lacked.
Jonathan Coleman
Jonathan Coleman @ThunderViking
I nominate @PrezOno for a Shorty Award in #education because he whole-heartly supports the entire #UofCincy community
MzzFave
MzzFave @PJFave
I nominate @PrezOno for a Shorty Award in #education for his amazing "connectability" to the #hottestcollegeinAmerica
Brandon Alexander
Brandon Alexander @BrandonOpera
I nominate @PrezOno for a Shorty Award in #education because he's the flawless leader of the #HottestCollegeInAmerica
Brittany Prijatel
Brittany Prijatel @britts1728
I nominate @PrezOno for a Shorty Award in #education because he always demonstrates his love and support for UC!
Sam Tubergen
Sam Tubergen @SamTubergen
I nominate @prezono for a Shorty Award in #education because he is part of what makes us the #hottestcollegeinamerica
David Blaze Verchick
David Blaze Verchick @DavBlaVer
I nominate @PrezOno for a Shorty Award in #education because... he's what makes us the #HottestCollegeInAmerica
Aileen Guillen
Aileen Guillen @dropsofjupiter3
I nominate @PrezOno for a Shorty Award in #education because he made amazing changes at UC #hottestcollegeinamerica
Tejas Deshpande
Tejas Deshpande @tejasd94
I nominate @PrezOno for a Shorty Award in #education because he's the president of the #HottestCollegeInAmerica
Raymond Goff (Brian)
Raymond Goff (Brian) @LtDanUSAFX3
I nominate @PrezOno for a Shorty Award in #education because he is President of the #hottestcollegeinAmerica
Jessica Nelson
Jessica Nelson @whatupjesss
Read @PrezOno interview for the shorty award. Yay Santa. Can't believe someone unfollowed you tho cause you apparently tweet too much #rude
Hunter Frederick
Hunter Frederick @hunterfrederick
I nominate @PrezOno for a Shorty Award in #education because...a true leader lets others do even if they screw up.
Brandon Trame
Brandon Trame @btrame11
I nominate @PrezOno for a Shorty Award in #education because he is changing the way we think about University presidents
PatrikHornak
PatrikHornak @PatrikHornak
I nominate @PrezOno for a Shorty Award in #education because he's the best. #justsayin #hottestcollegeinamerica
Cody Clark
Cody Clark @clark2cr
I nominate @prezono for a Shorty Award in #education because of his commitment to a great collegiate experience
Nick hinds
Nick hinds @nrhinds
I nominate @prezono for a Shorty Award in #education because he runs the #hottestcollegeinamerica
Suz M. - Caltraveler
Suz M. - Caltraveler @caltraveler
I nominate @PrezOno for a Shorty Award in #education because promotes #UC the #hottestcollegeinamerica!
Jeff Leyden
Jeff Leyden @JLeyden28
I nominate @PrezOno for a Shorty Award in #education because... He's awesome. What more needs to be said.
UCTriangle
UCTriangle @UCTriangle
I nominate @PrezOno for a Shorty Award in #education because he is #TheBestPresidentEver!
Abbey Witzgall
Abbey Witzgall @aewitzgall
I nominate @PrezOno for a Shorty Award in #education because... when no one else would listen he did