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The case
for New England Patriots

Campaign Video
by New England Patriots

The Shorty Interview
with New England Patriots

What's your best tweet?
The next time we get to tweet "The Patriots have just won Super Bowl ____"
What are six things you could never do without?
Football, #PatriotsNation, Tom Brady, Bill Belichick, Robert Kraft & Social Media ;)
How do you use Twitter in your professional life?
Every day - running @Patriots, @GilletteStadium, @PatriotsProShop, etc.!
What's your favorite Twitter app?
Twitter or Facebook?
Both...and Instagram and Pinterest and Google+ and Vine and wherever else our fans want to be.
What was the funniest trend you've seen?
#hashtagsthataresolongittakesyousixreadstounderstandthem
What feature should Twitter add?
Geo-targeting tweets! (& other targeting capabilities). Would help us deliver more relevant content to our geographically diverse fan base.
Who do you wish had a Twitter feed but doesn't?
As the CEO of Twitter, Dick Costolo, said, Tom Brady!
What are some words or phrases you refuse to shorten for brevity?
We'll never use numbers as letters...you'll never see "gr8" or "2" instead of "to"...pains us even to write it here ;)
Have you ever unfollowed someone? Who and why?
We only follow a pretty small/select group of people in the industry, so generally no reason to unfollow.
Why should we vote for you?
Consistently dominant presence across multiple social platforms & always asking how we can be better & do more.
Terms you wish would start trending on Twitter right now?
What's the most interesting connection you've made through Twitter?
#PatriotsNation all over the globe...and UFC's @danawhite!
Hashtag you created that you wish everyone used?
How do you make your tweets unique?
Content, access & personality
What inspires you to tweet?
The passionate fans of Patriots Nation
Ever get called out for tweeting too much?
Yeah, once or twice - can't please everyone . But we try to stay in tune w/ the comments & tweets about our account & adapt when necessary
140 characters of advice for a new user?
Be genuine. Be interesting. Be creative. Be fun. Be informative. Proof Read Your Tweets.
How long can you go without a tweet?
As long as you don't have good, fresh, interesting content
What question are we not asking here that we should?
What has been your biggest social media success & failure?
What is one of the biggest misconceptions of Twitter?
That it's only used to document minute, personal daily details & updates. It's so much more, especially for an international brand
Why should people follow you?
Anyone can see the players on the field, but it's what goes on the rest of the time that's really intriguing. That's where we come in
Can you name some one-of-a-kind Twitter accounts that you follow?
How do you decide what to tweet?
Ask ourselves if Patriots fans want this info. If so, we tweet. If not, we don't tweet or we adjust it.
How do you use social media to motivate yourself or others to live a healthier life?
Aside from the elite fitness associated with the NFL, SM is a great way to promote NFL Play 60 & other youth fitness initiatives
How has social media helped bring your family closer together and #keepgoodgoing?
Every day social media connects our #PatriotsNation family across the world - specifically this year w/our game in London #keepgoodgoing
Why'd you start tweeting?
To provide content where/when/how our fans wanted it. That's why we keep tweeting, too...
Has Twitter changed your life? If yes, how?
Absolutely. Incredible avenue to reach our fans & changed the way we communicate as an org....oh yeah, & it's time very time consuming
What do you wish people would do more of on Twitter?
Filter & proof read!
What are some big Twitter faux pas?
Too often, too long, too preachy, too boring

The full Shorty Interview with New England Patriots →

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