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The case
for Lei Seca RJ

The Shorty Interview
with Lei Seca RJ

How do you use Twitter in your professional life?
I work managing the image of companies, politics, brands and etc in social networks, so twitter is for me the most important tools to do that
What's your favorite Twitter app?
We use more than one, but tweetdeck and hootsuite help our +150k "street reports" more, giving agility to update our breaking news profile
Twitter or Facebook?
Monet or Picasso? Maria Callas or Monserrat? Mozart or Bach? Different Channels for different messages, simple like this...
What feature should Twitter add?
One feature that would help us a lot could be to add videos longer. Image help our followers to get right decisions. 4sq help us a lot too.
What are some words or phrases you refuse to shorten for brevity?
Words like ATENÇÃO (attention in portuguese) or EVITEM LOCAL! ENCHENTE! (avoid place.. Flood)
Is there someone you want to follow you who doesn't already? If so, who?
I have more than 150k followers, They help me with precious info about our city that I share with the others. I Think that´s enought for me
Have you ever unfollowed someone? Who and why?
Unfortunatelly yes. Some people don´t understand the responsabily to post false informations for us, so we had to unfollow and block them
Terms you wish would start trending on Twitter right now?
We wish Peace, green development, Democracy, Human Rights for whole planet, so, if we tweet these terms we´ll be closer them, It´s up to us!
What's the most interesting connection you've made through Twitter?
We're connected with all kind of people. From students to famous actors, directors and biz people, so we believe would be unffair to choose 1
Hashtag you created that you wish everyone used?
Lots! But #BOLS (short term in portuguese for Roadblocks or checkpoint), #ALAGAO (for Flooding) and #APAGAO (for Blackout) are the tops
How do you make your tweets unique?
We always make tweets useful and helpful! We are a breaknews profile, people follow us to know what to do.
What inspires you to tweet?
Tweet is the most viral communication in the world! With my tweets I can help someone to escape from a traffic jam of dangerous zone e.g
Ever get called out for tweeting too much?
No... We have 33,000 followers and they send us lots of information. We try to tweet just the necessary, sometimes we tweet to much, but it's for a special report like floodings or blackouts.
140 characters of advice for a new user?
You must be you, simple, truth. Here we are talking about SOCIAL networking, don´t Business networking. Slowly, take a look and then tweet
How long can you go without a tweet?
Without a tweet? Is the life out of twitter? I don´t remember...
What question are we not asking here that we should?
Why do you deserve to win this awards? I work hard, to share #News that will help people from my City, no matter who, they need, we help!
How do you imagine Twitter changing?
I think twitter is on the way to become the earth´s pulse. Everything will be in twitter.
What is one of the biggest misconceptions of Twitter?
No doubts here. Lots of people make confusion between SOCIAL & BUSINESS Netwkgs. Twitter is not a place to sell or buy stuffs, just concepts
How do you decide what to tweet?
We are a #News Channel. We receive lots of info, we need to check it, and see if it is really relevant for our audience
Has Twitter changed your life? If yes, how?
YES! 2 y ago I was a Business Director working for a company with +5,000 Employees. I've found out twitter, worked with it and now I'm here!
What do you wish people would do more of on Twitter?
Help each other. We do this, everyday. This Year our profile mobilized hundreds of people to help people from Brazil´s Tragedy (Flooding)
What are some big Twitter faux pas?
"More power means more responsabilities" - Spider Man´s Law. A Lot of Celebrities unfortunately does not respect this...
What will the world be like 10 years from now?
Connected :-) There will be no more charges for Mobile phones (Data and Voice), all the cost will be paid by the content and the services

The full Shorty Interview with Lei Seca RJ →

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